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Privacy Policy

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Privacy Policy


Thank you for visiting the website of Regional Transit Service (RTS), a subsidiary of the Rochester Genesee Regional Transportation Authority (“RGRTA”). This website is designed to make it easier and more efficient for individuals and businesses to interact with RTS. RTS recognizes that it is critical for individuals and businesses to be confident that their privacy is protected when they visit this website.

Consistent with the provisions of the Internet Security and Privacy Act, the Freedom of Information Law, and the Personal Privacy Protection Law, this policy describes the RTS’ privacy practices regarding information collected from users of this website. This policy describes what information is collected and how that information is used. Because this privacy policy only applies to this website, you should examine the privacy policy of any website that you access using this website.

For purposes of this policy, "personal information" means any information concerning a natural person, as opposed to a corporate entity, which, because of name, number, symbol, mark or other identifier, can be used to identify that natural person. RTS only collects personal information about you when you provide that information voluntarily by sending an e-mail or by initiating an online transaction, such as a survey, purchase, registration or order form.

Information Collected Automatically When You Visit this Website

When visiting this website RTS automatically collects and stores the following information about your visit:

  1. The Internet Protocol Address and domain name used, but not the e-mail address. The Internet Protocol Address is a numerical identifier assigned either to your Internet service provider or directly to your computer;
  2. The type of browser and operating system you used;
  3. The date and time you visited this site;
  4. The web pages or services you accessed at this site;
  5. The web site you visited prior to coming to this web site;
  6. The web site you visit as you leave this web site; and
  7. If you downloaded a form, the form that was downloaded,

None of the foregoing information is deemed to constitute personal information.

The information that is collected automatically is used to improve this website's content and to help RTS understand how users are interacting with the website. This information is collected for statistical analysis, to determine what information is of most and least interest to our users, and to improve the utility of the material available on the website. The information is not collected for commercial marketing purposes and RTS is not authorized to sell or otherwise disclose the information collected from the website for commercial marketing purposes.


Cookies are simple text files stored on your web browser to provide a means of distinguishing among users of this website. The use of cookies is a standard practice among Internet websites. The RTS site uses "session cookies" to enhance or customize their visit to this website. Session cookies can be created automatically on the device you use to access this website. These session cookies do not contain personal information and do not compromise your privacy or security. We may use the cookie feature to store a randomly generated identifying tag on the device you use to access this website. A session cookie is erased during operation of your browser or when your browser is closed.

If you wish, you may complete a registration to personalize this website and permit a "persistent cookie" to be stored on your computer's hard drive. This persistent cookie will allow the website to recognize you when you visit again and tailor the information presented to you based on your needs and interests. RTS uses persistent cookies only with your permission.

The software and hardware you use to access the website allows you to refuse new cookies or delete existing cookies. Refusing or deleting these cookies may limit your ability to take advantage of some features of this website.

Information Collected When You E-mail this Website or Initiate an Online Transaction

During your visit to this website you may send an e-mail to the RTS. Your e-mail address and the contents of your message will be collected. The information collected is not limited to text characters and may include audio, video, and graphic information formats included in the message. Your e-mail address and the information included in your message will be used to respond to you, to address issues you identify, to improve this website, or to forward your message to another State agency for appropriate action. Your e-mail address is not collected for commercial purposes and the RTS is not authorized to sell or otherwise disclose your e-mail address for commercial purposes.

During your visit to this website you may initiate a transaction such as a survey, purchase, registration, or order form. The information, including personal information, volunteered by you in initiating the transaction is used by RTS to operate RTS programs, which include the provision of goods, services, and information. The information collected by RTS may be disclosed by RTS for those purposes that may be reasonably ascertained from the nature and terms of the transaction in connection with which the information was submitted.

RTS does not knowingly collect personal information from children or create profiles of children through this website. Users are cautioned, however, that the collection of personal information submitted in an e-mail or through an online transaction will be treated as though it was submitted by an adult, and may, unless exempted from access by federal or State law, be subject to public access. RTS strongly encourages parents and teachers to be involved in children's Internet activities and to provide guidance whenever children are asked to provide personal information online.

Information and Choice

As noted above, RTS does not collect any personal information about you during your visit to this website unless you provide that information voluntarily by sending an e-mail or initiating an online transaction such as a survey, purchase, registration, or order form. You may choose not to send us an e-mail, respond to a survey, or complete an order form. While your choice not to participate in these activities may limit your ability to receive specific services or products through this website, it will not prevent you from requesting services or products from the RGRTA by other means and will not normally have an impact on your ability to take advantage of other features of the website, including browsing or downloading most publicly available information.

Disclosure of Information Collected Through This Website

The collection of information through this website and the disclosure of that information are subject to the provisions of the Internet Security and Privacy Act. RTS will only collect personal information through this website or disclose personal information collected through this website if the user has consented to the collection or disclosure of such personal information. Participation in an online transaction resulting in the disclosure of personal information to RTS by the user, whether solicited or unsolicited, constitutes consent to the collection and disclosure of the information by RTS for the purposes reasonably ascertainable from the nature and terms of the transaction.

However, RTS may collect or disclose personal information without user consent if the collection or disclosure is: (1) necessary to perform the statutory duties of RTS, or necessary for RTS to operate a program authorized by law, or authorized by state or federal statute or regulation; (2) made pursuant to a court order or by law; (3) for the purpose of validating the identity of the user; or (4) of information to be used solely for statistical purposes that is in a form that cannot be used to identify any particular person.

Further, the disclosure of information, including personal information, collected through this website is subject to the provisions of the Freedom of Information Law and the Personal Privacy Protection Law. RTS may disclose personal information to federal or state law enforcement authorities to enforce RTS' rights against unauthorized access or attempted unauthorized access to RTS' information technology assets or against other inappropriate use of this website.

Retention of Information Collected Through this Website

The information collected through this website is retained by RTS in accordance with the records retention and disposition requirements of the New York State Arts & Cultural Affairs Law. In general, the Internet services logs of RTS, comprising electronic files or automated logs created to monitor access and use of RTS services provided through this website, are retained until nightly incremental backups are completed. The DLT tape is rotated on a daily basis and the non-active copy is stored off-site every evening. Web server log file reports are stored for an indefinite period of time – raw log files (information referred to in the “Information Collected Automatically When You Visit this Website Section”) are deleted as needed to free up space on the hard drive. Information, including personal information, that you submit in an e-mail or when you initiate an online transaction such as a survey, registration form, or order form is retained in accordance with the records retention and disposition schedule established for the records of the program unit to which you submitted the information. Information concerning these records retention and disposition schedules may be obtained through the Internet privacy policy contact listed in this policy.

Access to and Correction of Personal Information Collected Through this Website

Any user may submit a request to RTS to determine whether personal information pertaining to that user has been collected through this website. Any such request shall be made in writing to the address below and must be accompanied by reasonable proof of identity of the user. Reasonable proof of identity may include verification of a signature, inclusion of an identifier generally known only to the user, or similar appropriate identification.

RTS shall, within five (5) business days of the date of the receipt of a proper request: (i) provide access to the personal information; (ii) deny access in writing, explaining the reasons therefore; or (iii) acknowledge the receipt of the request in writing, stating the approximate date when the request will be granted or denied, which date shall not be more than thirty (30) days from the date of the acknowledgment.

In the event that the RTS has collected personal information pertaining to a user through the RTS website and that information is to be provided to the user pursuant to the user's request, the privacy compliance officer shall inform the user of his or her right to request that the personal information be amended or corrected under the procedures set forth in section 95 of the Public Officers Law.

Confidentiality and Integrity of Personal Information Collected Through this Website

The RTS is strongly committed to protecting personal information collected through this website against unauthorized access, use, or disclosure. Consequently, RTS limits employee access to personal information collected through this website to only those employees who need access to the information in the performance of their official duties. Employees who have access to this information are required to follow appropriate procedures in connection with any disclosures of personal information.

In addition, RTS has implemented procedures to safeguard the integrity of its information technology assets, including but not limited to, prompt installation of security patches and updates to server operating system and software and monitoring of server to detect access violations. Remote access to the server to the server for system administration is accomplished via encrypted protocols. The log files are reviewed for potential access violations. These security procedures have been integrated into the design, implementation, and day-to-day operations of this website as part of our continuing commitment to the security of electronic content as well as the electronic transmission of information.

For website security purposes and to maintain the availability of the website for all users, RTS employs software to monitor traffic to identify unauthorized attempts to upload or change information or otherwise damage this website.


The information provided in this privacy policy should not be construed as giving business, legal, or other advice, or warranting as fail proof, the security of information provided through this website.


In order to provide users with certain information, RTS provides links to the websites of other organizations. A link does not constitute an endorsement of the content, viewpoint, accuracy, opinions, policies, products, services, or accessibility of that website. Once you link to another website from this website, including one maintained by the State, you are subject to the terms and conditions of that website, including, but not limited to, its Internet privacy policy.

Contact Information

For questions regarding this Internet privacy policy, please contact Regional Transit Service, Attn: Information Technology Department, 1372 E. Main Street,Rochester, New York 14609.

RTS Mobile Application Privacy Policy

Effective: January 2014

Applicability of This Privacy Policy

This Privacy Policy applies only to the information we, Regional Transit Service (RTS), a subsidiary of Rochester Genesee Regional Transportation Authority (“RGRTA”), collect, store, or use via the RTS Mobile Application, and not to any information that we collect through other methods or sources.  We may amend this policy at any time by posting a revised version on our website. The revised version will be effective at the time we post it.

By downloading, installing, or using the RTS Mobile Application, you accept and agree to be bound by this Privacy Policy and any other applicable terms, and you consent to the processing of your information as set forth in this Privacy Policy.

The Information We Collect

Location Services - Some of our services require your location information in order for the feature to work, and therefore make use of location-based data. When you use one of our location-based services, we may collect and process information about your actual location, not to identify you.

Log Information – When you use the RTS Mobile Application, we may collect and store certain non-personal information in server logs including but not limited to device information, date and time stamps, and activity such as nearest bus stop locator requests, where’s my bus requests, plan my trip information, and location information. 

Use of the Collected Information

We may use information collected through the RTS Mobile Application in a number of ways, including:

  • To furnish you with services or information you have requested, or for other purposes disclosed when you submit your information using the RTS Mobile Application;
  • To improve the content and functionality of the RTS Mobile Application;
  • To assess the performance of the RTS Mobile Application and provide technical support;
  • To assist us in marketing and advertising our services; and
  • To prevent and detect fraud and other misuse of the RTS Mobile Application.

Protecting Your Information

RTS will maintain appropriate safeguards to protect against the loss and misuse of any customer information under RTS’ control.  While we have implemented commercially reasonable safeguards to protect personal information that we collect and store, no data security safeguards are foolproof.  Please be aware that the transmission of information over wireless networks is not inherently secure, and although we endeavor to provide reasonable security measures, no security systems can prevent all potential security breaches.

Sharing Your Information

We may disclose information where we are required to do so by law, for example, in response to a court order or a subpoena.  To the extent permitted by applicable law, we also may disclose collected information in response to a law enforcement agency or other public agency (including schools or children services) request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety, protect the security or integrity of our website and the RTS Mobile Application, or enable us to take precautions against liability. We may also disclose information if RTS is involved in a merger, acquisition or sale of all or a portion of its assets.

Opt-Out Information

You can stop all collection of information by the RTS Mobile Application by uninstalling the RTS Mobile Application from your mobile device.  You may use the standard uninstall processes as may be available as part of your mobile device.

Children's Guidelines

RTS does not specifically target the RTS Mobile Application to children under 13 years old. If you are under the age of 13 you may use the RTS Mobile Application only with the permission and under the supervision of a parent or guardian.  If a parent or guardian becomes aware that a child has provided us with information without their consent, contact us at 585-288-1700.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page. This policy was last modified on 28 January 2014.

Contacting Us

If you have questions or concerns regarding this policy, please contact  Regional Transit Service, Attn: Information Technology Department, 1372 E. Main Street, Rochester, New York 14609.