September 22, 2017
Rochester, NY: Regional Transit Service (RTS) announced today that it will study a redesign of the public transit system in Monroe County. The study will be called Reimagine RTS. It will begin in October. We expect it to be complete by the end of 2018. RTS has engaged the services of a consulting team to assist with technical analysis and community engagement. Transportation Management & Design, Inc. (TMD) will conduct the study, analyze community input and data, and make recommendations for what a reimagined public transit system could look like. TMD has contracted with local firm Highland Planning to support community engagement efforts.
“The public transit system in Monroe County was designed more than 40 years ago when downtown Rochester was the center of our community from every perspective,” said RTS CEO Bill Carpenter. “Since then, the demographics of our area have changed, the locations of employment centers have changed, and the number of available mobility options has changed. Demands from senior citizens, millennials, individuals with disabilities, and those working to escape poverty continue to grow. More businesses are locating to areas of our region that we do not serve well, if at all. Individuals have more transportation options than ever before with the emergence of bike sharing, car sharing, ride sharing and vanpools. This has created a new reality for public transit, which is why we are conducting this study.”
The Reimagine RTS study will be conducted in three phases. We will rely heavily on input from customers, business partners and community stakeholders. Community outreach will occur throughout the process. The three phases are as follows:
- Phase 1: Set Goals and gather input. Working with stakeholders in the community, we will set the goals and guiding principles for the study and the overall redesign project. TMD will review existing conditions and data. RTS and TMD will gather as much input as possible from customers, employees, and stakeholders in the community on what they need from the public transit system in Monroe County.
- Phase 2: Analyze data and identify priorities and products. TMD will analyze all the input gathered during Phase 1. Included among that data will be information collected during a separate survey focused on identifying where RTS customers begin and end their journey each day.**
- Phase 3: Recommend changes. TMD will build upon and use the information from the first two phases to reimagine the public transit system in Monroe County. This will be in the form of recommended changes for consideration.
** As mentioned in the description of Phase 2, we will conduct a customer Origin and Destination (O/D) Survey to better understand where they are starting and ending their journey each day. A customer’s ride on RTS may only constitute a portion of their overall journey. Knowing specifically where they start and end their day will help TMD provide more accurate and customer-focused recommendations during Phase 3. We will conduct the O/D Survey October 5-27, 2017. A third party vendor unaffiliated with the Reimagine RTS study will conduct this survey. Participants who complete the survey and return it to the person from the third party team conducting the survey will receive a free bus pass.
“When the study ends, the work to evaluate our options and make important decisions begins,” said Carpenter. “We will review the recommendations with employees, the RGRTA Board of Commissioners, customers and stakeholders in the community. We will identify the resources we need to bring our reimagined public transit system to life. This project will be successful if we get as much input and involvement from the community as possible. I thank our customers, employees and community stakeholders in advance for helping us reimagine public transit.”
Reimagine RTS Study Participation Details:
Customers’ Origin and Destination Survey
The results of this survey will inform the Reimagine RTS study and help us better understand the entirety of our customers’ journey each day. Participants who return a completed survey to a member of the field team will receive a free RTS bus pass.
When: October 5 – 27, 2017
Where: On RTS buses in Monroe County
Reimagine RTS Survey
This survey will be an easy way for the community to share their thoughts on how RTS can improve the public transit system in Monroe County.
When: Early October – announcement will be made when details are available.
Reimagine RTS Information Session
When: Wednesday, October 25, 2017, 6:00 – 7:30 p.m.
Where: SUNY Brockport MetroCenter Grand Hallway, 1st Floor
55 St. Paul Street, Rochester, NY 14604
(Across the street from the RTS Transit Center)
Reimagine RTS Information:
As the study progresses, updated information will be posted to the Reimagine RTS webpage at myRTS.com/reimagine. Information about upcoming events and a link to the Reimagine RTS survey will be posted to this page when they are available. Those interested in receiving updates about the study can sign up for news alerts via this page. There is also access to an online form that can be used to share thoughts and ideas on how to improve our public transit system. Those who want to ask questions or share information related to the study on Facebook, Twitter or LinkedIn are encouraged to include the hashtag for the study, #ReimagineRTS.
For all other information, visit .myRTS.com.
Regional Transit Service (RTS) is a regional transit authority established by New York State with more than 900 employees who proudly serve customers and business partners in Monroe, Genesee, Livingston, Ontario, Orleans, Seneca, Wayne and Wyoming counties. Recognized as one of the best-run transit systems in the nation, RTS provides safe, reliable and convenient public bus transportation to nearly 18 million people each year. We carry out our mission by connecting our customers to jobs, school, healthcare, shopping and recreational activities every day. For more information, visit myRTS.com.
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